Unfortunately the image of the advert itself isn't great quality, but you can clearly see the lack of airbrushing over the (however slight) dark circles under the models eyes and discolouration on her arm - minor flaws that might normally be smoothed out by an airbrush. The press photographs are much better quality, and it's encouraging to see not only that the photos are untouched, but the 'HD foundation' really does a great job! Now, obviously these girls have been chosen for her already near perfect skin, and they wouldn't take much airbrushing to get to a flawless finish anyway, but in my opinion, this advert makes the advertised foundation seem all the more appealing. These girls are real. I think I speak for a lot of people when I say I'd rather spend my money on something I can see working, than something that has had to be modified to make it achieve an extended potential.
Being able to see honestly what this makeup can achieve is a great marketing plan for MUFE, as the foundation obviously DOES work well, and being able to see proper results has infact really made me want to want to try this foundation, much more so than one advertised in a retouched poster such as this below, which, in comparison, seems ridiculous, unbelievable and almost off-putting.
I think I'd like to see this used much more commonly across the cosmetic industry, particularly in eye makeup adverts, as false advertising for mascara really niggles me! Why put false eyelashes on the model when your product will not match up to the expectations you're giving to the consumer!?
So what are your opinions on this brave yet business-savy step by Make Up Forever? Do you think you'd be more likely to buy a product with honest advertising? Are there any downsides to saying goodbye to the airbrush?
Images taken from The Daily Mail website.